Capture enquiries from connected sources and manually record phone or showroom leads.
Dealer Control Hub software
Car Dealer CRM Software
Dealer Control Hub: A CRM built around how car dealerships sell
Generic CRMs rarely reflect vehicle enquiries, test drives or trade-ins. Dealer Control Hub is designed around dealership workflows, helping your team respond quickly and manage opportunities from first contact to sale.
What you can manage with Dealer Control Hub
See contact history, vehicle interest, assigned salesperson and next action.
Use tasks and reminders to make follow-up more consistent.
Monitor sales stages, response activity and outstanding opportunities.
How a car dealer CRM supports the sales journey
1. Capture and qualify each enquiry
Record how a customer contacted the dealership, the vehicle they asked about and their contact details. Connected lead sources can be brought into the same workflow where an integration is available.
2. Assign ownership and the next action
Give an enquiry a named salesperson, log customer conversations and schedule the next follow-up so another team member can understand what happens next.
3. Track appointments and deal progression
Move opportunities through contact, test drive and negotiation stages while keeping the relevant vehicle and customer history available to the sales team.
4. Review missed opportunities
Use pipeline and activity reporting to identify overdue follow-ups, inactive enquiries and the marketing sources behind new sales opportunities.
Built for real dealership workflows
Dealer Control Hub was developed around a working dealership, rather than adapting a generic sales CRM. Sales teams can manage the essentials while owners and managers gain clearer visibility of follow-ups, stock interest and performance. Existing DMS integration and individual features depend on your current systems and chosen plan.
Frequently asked questions
What is an automotive CRM?
An automotive CRM helps dealers manage customer relationships, enquiries, conversations, follow-ups and sales opportunities. Dealer Control Hub links this activity to stock and dealership reporting.
How does a car dealer CRM handle phone calls and walk-in enquiries?
A salesperson can record phone and showroom enquiries manually, assign an owner, note the vehicle of interest and set a follow-up action. Website or marketplace enquiries can be imported where a supported lead connection is configured.
Can I use a car dealer CRM without replacing my dealer management system?
In many dealerships, CRM and lead follow-up can sit alongside an existing DMS. Whether data can be shared automatically depends on the systems involved and the available integrations, which should be checked before rollout.
What should I compare when choosing automotive CRM software?
Compare enquiry capture, lead ownership, customer and vehicle links, test-drive scheduling, follow-up reporting, user permissions, integration requirements and the total ongoing cost. A demonstration should use realistic dealership workflows.
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See Dealer Control Hub in action
Tell us how your dealership works and see how the platform can support your customers, vehicles and sales process.
Book a dealership demo