OEM Lead Management and Dealer Network Intelligence, in One Platform.
Dealer Control Hub helps vehicle manufacturers capture, distribute and track leads across their entire dealer network while connecting marketing activity, dealer follow-up and sales performance into one clear view.
From the first advertising click to the final dealer outcome, see what is working, where opportunities are being lost and what your marketing investment is actually delivering.
Built for automotive. Designed around real dealer workflows.
Lead & marketing sources
DCH
Intelligence Layer
Routes leads to dealers · Tracks response · Returns outcomes
Dealer network
Marketing and lead sources flow into Dealer Control Hub, which acts as the central intelligence layer — routing each enquiry to the correct dealer, tracking response and progression, and returning network performance and campaign attribution back to the manufacturer's OEM control centre.
What is an OEM lead management system?
An OEM lead management system gives a vehicle manufacturer central control over customer enquiries generated across its websites, campaigns and digital channels. Instead of manually forwarding leads or losing visibility once they reach the retail network, the platform automatically routes each enquiry to the appropriate dealer and allows the manufacturer to monitor response, follow-up, progression and sales outcomes across the network. Dealer Control Hub extends this further by connecting dealer lead activity with marketing, advertising and analytics data to provide a clearer view of customer acquisition and marketing ROI.
The visibility gap
You generated the lead. What happened next?
Vehicle manufacturers invest heavily in national advertising, model campaigns and paid search. But once an enquiry is handed to the retail network, visibility often fragments. The manufacturer rarely knows whether the lead was contacted, how quickly, whether a test drive was booked, or whether the opportunity turned into a sale — let alone which campaign generated it.
DCH closes the gap between manufacturer marketing and dealer outcomes.
Automated dealer lead distribution
Every lead. Automatically routed to the right dealer.
DCH acts as the central lead distribution layer between the manufacturer website, the marketing ecosystem and the dealer network. Each enquiry is automatically allocated to the appropriate retailer using configurable routing rules.
Routing example
Across a national network, leads arriving into the central DCH hub are distributed geographically and by territory — so every enquiry lands with the right dealer within seconds.
Network-wide visibility
One view of your entire dealer network.
OEM Network Performance
Illustrative sample data — not real customer results
Leads Generated
12,482
Media Spend
£184,250
Cost Per Lead
£14.76
Dealer Contact Rate
94%
Avg Response Time
11 min
Appointment Rate
18.6%
Sales Conversion
11.2%
Attributed Sales
1,398
| Dealer | Leads | Avg Response | Contacted | Appointments | Sales | Conversion |
|---|---|---|---|---|---|---|
| London West | 412 | 9 min | 96% | 84 | 51 | 12.4% |
| Manchester Central | 388 | 12 min | 93% | 71 | 44 | 11.3% |
| Birmingham South | 351 | 14 min | 91% | 63 | 37 | 10.5% |
| Glasgow | 297 | 18 min | 88% | 49 | 28 | 9.4% |
| Bristol | 264 | 11 min | 95% | 58 | 36 | 13.6% |
National overview → drill down into region, dealer and individual lead. Figures shown are illustrative.
Manufacturer-level control. Dealer-level simplicity.
Manufacturer / OEM View
Dealer View
Your central team gets the intelligence it needs without making the sales process more complicated for the dealer.
Automotive marketing intelligence
Connect marketing spend to what happens in the dealer network.
Most marketing platforms can tell you what happened before the lead. DCH is designed to help connect that activity with what happens afterwards.
1
Impression
Meta / Google Ads / Social
2
Click
Google Ads
3
Website Visit
Google Analytics
4
Organic Discovery
Google Search Console
5
Lead
Website / Campaign / Social form
6
Dealer Response
DCH routing & CRM activity
7
Appointment
Dealer progression
8
Test Drive
Dealer activity
9
Sale
Recorded outcome / connected system
DCH can help bring these signals together — connecting campaign and analytics data with downstream dealer activity and outcomes where data is available, to provide a clearer picture rather than claiming perfect multi-touch attribution.
Connected by design
Bring your marketing ecosystem together.
Dealer Control Hub is designed to sit at the centre of the automotive marketing and retail technology ecosystem, connecting advertising, analytics, search, social, marketplaces and other platforms where appropriate.
Displaying a logo does not imply endorsement. Integration depth is configurable and subject to implementation for each manufacturer.
Already working with a platform that isn't listed? Dealer Control Hub is designed to integrate with the wider automotive technology ecosystem. Talk to us about the systems used within your network and we can explore the appropriate connection.
We want Dealer Control Hub to become one of the best-connected platforms in automotive retail.
Discuss an IntegrationYour marketing data shouldn't live in separate dashboards.
Instead of opening multiple platforms and manually trying to reconcile marketing performance with dealer results, DCH can bring the relevant signals together to give your team a clearer commercial picture.
From ad spend to sales outcome
Measure more than clicks and leads.
Clicks tell you somebody interacted with an advert. Leads tell you somebody raised their hand. Dealer outcomes tell you whether that investment created a genuine sales opportunity. DCH helps connect marketing activity with downstream dealer performance so teams understand which channels, campaigns, models and regions produce valuable outcomes.
Move from marketing reporting to commercial intelligence.
Close the loop between the OEM and the dealer.
DCH creates a feedback loop between the activity generating demand and the dealer teams converting that demand — turning closed-loop lead management and closed-loop marketing attribution into something practical rather than theoretical.
Dealer network performance
See where your network is performing — and where support is needed.
Dealer territories
Drill-down hierarchy
Conceptual view — performance indicators reflect territory-level activity where the required data is available.
Give network and field teams actionable information without asking dealerships to manually compile another spreadsheet.
Launching a new vehicle?
Spend
£42,500
Traffic
118,400
Leads
2,140
Dealers Active
64
Appointments
386
Test Drives
241
Sales
97
Cost / Lead
£19.86
Cost / Sale
£438
All figures shown are illustrative sample data for demonstration only.
One customer. Multiple touchpoints.
Automotive customers rarely follow a straight line. A prospect may discover a model on social, research on Google, visit the manufacturer website several times and speak to a dealer through another channel before buying. DCH is designed around that reality by bringing more of the journey into one connected commercial view.
One platform. Different answers for every team.
Marketing
Which campaigns are generating meaningful dealer outcomes?
Network Development
Which dealers are following up effectively and which need support?
Sales
Where is demand strongest and which opportunities are progressing?
Leadership
What are we spending, what are we generating and what commercial return are we seeing?
Built around your network. Not the other way around.
Every manufacturer operates differently — dealer territories, CRM environments, lead rules, reporting requirements and dealer technology all differ. DCH can be configured around the structure of your organisation and retail network.
Built to give growing automotive networks a clearer view.
Whether managing a focused regional dealer network or building a national retail footprint, DCH gives central teams visibility without making life more complicated for individual dealers.
Why Dealer Control Hub?
Automotive-first
Developed around real automotive retail workflows rather than adapted from a generic CRM.
Connected
Bring lead sources, customer activity, marketing signals and dealer performance closer together.
Network visibility
Central teams see dealer performance while dealers retain a simple day-to-day workflow.
Marketing intelligence
Go beyond impressions and clicks by connecting marketing activity with downstream opportunities.
Flexible
Configure routing, permissions and reporting around the structure of your network.
Simplicity
Powerful enough for central teams. Straightforward enough that dealer teams will actually use it.
From fragmented reporting to one connected view.
Traditional setup
Dealer Control Hub
Give your organisation one clearer version of the truth.
Common questions
OEM lead management FAQs
See what is happening across your dealer network.
Capture every lead.
Route it to the right dealer.
Track the response.
Understand the outcome.
Connect your marketing activity.
Measure network performance.
And give your teams the intelligence to make better decisions.
Tell us about your dealer network, current lead flow and technology stack. We'll show you where DCH could fit.
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